Nubank Tabs

"Nubank Tabs" presented an interesting challenge: how to effectively communicate app changes within a brief 30-second window while ensuring users perceived the updates as positive updates rather than disruptions. To achieve this, I delved into a creative exploration of the visual elements available for this campaign, leveraging blurs and transparencies within the app menu and creating seamless transitions between different app features. These effects not only added a layer of sophistication to the animation but also served to underscore the app's sleek and modern design.

In addition to visual effects, I incorporated match-cuts and smooth curves to evoke a sense of fluidity and speed, mirroring the app's responsiveness and user-friendly interface. By carefully choreographing these transitions, I aimed to convey a seamless user experience and highlight the app's intuitive navigation.

Animating a non-faithful mockup of the application proved to be one of the most enjoyable aspects of this project. This provided me with creative freedom to envision the app's functionality and user interactions, resulting in a dynamic portrayal of its features where I could be creative to think on how the transitions between screens would look like.

Despite the tight deadline, the collaborative effort of the team ensured that every aspect of the campaign, from animation to messaging, was executed in a manner that left me truly satisfied with the end result. "Nubank Tabs" stands as a testament to how a fully animated campaign can deliver its message in an engaging manner while remaining heavily branded.