Nu Explica Collabs

"NuExplica" was an innovative editorial initiative by Nubank, designed to educate and inform audiences about financial topics in an engaging and accessible manner, using design principles opposite to what we usually worked with at Nubank - instead of high framerates and clean designs, NuExplica delivered videos inspired by stop motion and beautiful screens with noise and textures. Led by Nubank's audiovisual team, this project drew inspiration from explanatory formats similar to Vice's motion design explainers.

As a motion designer involved in the project, I had the opportunity to contribute to the animation of a few of the key screens for two distinct topics: one focusing on the intricacies of group betting, commonly known as "bolões," (1:39 - 1:59 / 2:06 - 2:22) and another shedding light on the world of cryptocurrencies (00:43 - 1:24).

Collaborating with copywriters, designer and motion designers, we translated intricate financial concepts into visually compelling and easy-to-understand animations. Through "NuExplica," Nubank aimed not only to demystify financial jargon but also to empower its audience with valuable knowledge for making informed financial decisions. This experience was a great example of how, by collaborating and working together, we could deliver content that was not only engaging for the audiences, but something that was fufilling to work with.